June 4, 2013

Last Libretto Music

I've wanted to start a record label for a long time. So I did. Certain things have coalesced around me to make this possible: good working relationships with musicians, the maturation of digital platforms, my own technical and digital marketing skills, my knowledge of the music industry particularly in the digital era; and so it seemed like an obvious next step up from what I was already doing for a few friends.

My label is called Last Libretto. It's a nod to the band my father was in as a young New Zealander, The Librettos (my son actually came up with the label name). I'm starting out by helping Auckland artists with digital releases via Bandcamp or Soundcloud; I create press releases and contact bloggers, I get the ISRC codes (International Standard Recording Code), and I help with the promotion and digital marketing, as well as the distribution to streaming services. I've found that while bands can do a lot of this themselves these days, it can be a lot of work, and there's a lot of specialist skills involved that I've acquired over the years but that many haven't got the time, or inclination to develop themselves. 

The first release for Last Libretto will be skinriddletestament in a few days time by Waiheke artist Bede Taylor, with hopefully more to come soon after that. Check out the page I've made for the label - http://lastlibretto.tumblr.com and get in touch if you're interested in what we're doing.  

1 comment:

These Automatic Changers said...

great sounds...keep an eye out on the island for auckland band These Automatic Changers...www.theseautomaticchangers.com - singer Solomon Cole and Bassist Lee Catlin are now Waiheke locals and intend to start perfoming on the island under a blues, country, folk, electronic format...


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